Privacy Policy

1. Introduction

The UK Trade & Development Alliance ("UKTDA", "we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website and services.

By accessing or using our website, you agree to the practices described in this policy. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect the following types of information:

• •Contact details you provide via forms: name, email address, phone number, company, and region of interest.
• •Communications data: messages you send via our chatbot, contact forms, or direct messaging.
• •Analytics data: pages visited, time spent, device type, and referral source.
• •Account data: email and role for registered partners and portal users.
• •Cookies and similar technologies (see our Cookie Policy).

3. How We Use Your Information

We use your personal data to:

• •Respond to inquiries and provide advisory services.
• •Process partnership applications and onboarding.
• •Send newsletters and updates (only with your consent).
• •Improve our website, content, and services through analytics.
• •Comply with legal and regulatory obligations.

4. Legal Basis for Processing

We process your personal data under the following lawful bases under UK GDPR:

Consent (Article 6(1)(a)) — for marketing communications and cookies.

Contract (Article 6(1)(b)) — for delivering services you have requested.

Legitimate interests (Article 6(1)(f)) — for analytics and service improvement.

Legal obligation (Article 6(1)(c)) — for regulatory compliance.

5. Data Sharing

We do not sell your personal data. We may share it with:

Trusted partners involved in delivering projects you've expressed interest in.

Service providers (e.g., hosting, analytics) under strict data processing agreements.

Regulatory or law enforcement authorities where legally required.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Inquiry data is typically retained for 24 months; account data is retained for the duration of your engagement plus a reasonable period thereafter.

7. Your Rights

Under UK GDPR, you have the right to:

• •Access the personal data we hold about you.
• •Rectify inaccurate or incomplete data.
• •Erase your data ("right to be forgotten").
• •Restrict or object to processing.
• •Data portability.
• •Withdraw consent at any time.

8. International Transfers

As we operate across Africa, the Caribbean, and the Pacific, your data may be transferred outside the UK. We ensure such transfers are protected by appropriate safeguards, including Standard Contractual Clauses.

9. Security

We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure.

10. Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes by posting the updated policy on this page and updating the "Last updated" date.